\u003cdiv class="rich_media_content"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cdiv class="cms-cke-widget-quote-normal-3 cms-cke-widget-quote-tpl cms-cke-widget-quote-wrapper cms-cke-widget-tpl" data-key="quote-normal-3" data-reactroot="" style="align-items: center; display: flex; font-size: 19px; justify-content: center; margin-bottom: 28px; margin-top: 28px; width: 100%"\u003e\n\u003cdiv class="cms-cke-widget-quote-container" style="background: #f1f2f3; border-radius: 2px; padding: 16px 14px; position: relative; width: 100%"\u003e\n\u003cdiv class="cms-cke-widget-quote-mask" style="background: #ffffff; bottom: 0; height: 18px; position: absolute; right: 0; width: 18px"\u003e \u003c/div\u003e\n\u003csection class="cms-cke-widget-quote-icon" style="background-image: url(https://inews.gtimg.com/om_bt/OqRgU4CI68gL6p2TrspbzXbIx4iwsG-H5eIQPq7XioHT0AA/0); background-position: center; background-repeat: no-repeat; background-size: cover; bottom: -0; display: inline-block; height: 18px; position: absolute; right: 0px; width: 18px"\u003e \u003c/section\u003e\n\u003cdiv class="cms-cke-widget-quote-content" style="color: #212228; line-height: 27px; text-align: justify; width: 100%"\u003e\n\u003cp\u003e日前，国家广播电视总局网络视听司发布管理提示（加强微短剧片名审核），其核心要义是对微短剧片名出现的不良倾向进行及时纠偏，并在导向、体例、艺术等方面提出新要求。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp data-source="cke"\u003e管理提示提出，自今年2月总局实施微短剧“分类分层”审核管理政策以来，微短剧从业者积极响应，努力调整创作方向，提升思想文化内涵。聚焦人民群众对美好生活的向往这个主题，创作了一批大众喜闻乐见的不俗之作。“重点微短剧”更是创新不断、佳作频出，不少微短剧以形象生动、内涵丰富的片名，激发用户对片名和剧情的双重愉悦。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\n\u003cp data-source="cke"\u003e与此同时，由平台负责自审的“其他微短剧”，虽然内容违规问题已大幅减少，\u003cstrong data-source="cke"\u003e但片名哗众取宠、低俗庸俗的顽疾，严重拉低了微短剧行业整体形象，亟待治理。\u003c/strong\u003e\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\n\u003cp data-source="cke"\u003e据了解，流量、利益成为部分微短剧制作和播出平台敢于在片名方面走偏、打擦边球的重要动因。\u003c/p\u003e\n\u003cp data-source="cke"\u003e对此，管理提示提出，\u003cstrong data-source="cke"\u003e“小程序类微短剧为刻意追求\u003c/strong\u003e\u003cstrong data-source="cke"\u003e投\u003c/strong\u003e\u003cstrong data-source="cke"\u003e流效果，片名问题尤为严重，必须严加整治。”\u003c/strong\u003e\u003c/p\u003e\n\u003cp data-source="cke"\u003e为及时纠正和扭转部分微短剧在片名上的跑偏倾向，管理提示就加强片名审核工作，分别在导向、体例和艺术上提出新要求。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003c!--PARAGRAPH_3--\u003e\u003c!--PARAGRAPH_2--\u003e\n\u003cp data-source="cke"\u003e（总台央视记者 赵继哲）\u003c/p\u003e\n\u003cdiv class="cms-cke-widget-title-normal-3 cms-cke-widget-title-tpl cms-cke-widget-title-wrapper cms-cke-widget-tpl" data-key="title-normal-3" data-reactroot="" style="align-items: center; box-sizing: border-box; display: flex; font-size: 19px; font-weight: bold; justify-content: flex-start; margin-bottom: 26px; margin-top: 28px; width: 100%"\u003e\n\u003cdiv class="cms-cke-widget-title-container" style="display: inline-block; position: relative; z-index: 9"\u003e\n\u003csection class="icon" style="background-image: url(https://inews.gtimg.com/om_bt/OX7Z_nbbTaKtViCWODDbOU1wckRuvY_TA8hQbw9qZcZmIAA/0); background-position: center; background-repeat: no-repeat; background-size: cover; display: inline-block; height: 48px; left: 0px; margin-right: 4px; position: absolute; top: -5px; width: 48px" data-no-dark="true"\u003e \u003c/section\u003e\n\u003cdiv class="cms-cke-widget-title-wrap title-normal-3-text" style="color: #0d141e; display: inline-block; line-height: 26px; min-width: 4px; padding: 1px 12px 1px 21px; position: relative; text-align: left; top: 9px; word-break: break-all"\u003e\n\u003cp\u003e新闻多看点\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp class="text_align-justify" data-source="cke"\u003e\u003cstrong data-source="cke"\u003e驻站观察丨野蛮生长的微短剧：狂欢之后不应只剩一地鸡毛（\u003c!--SECURE_LINK_BEGIN_0--\u003e详情\u0026gt;\u0026gt;\u003c!--SECURE_LINK_END_0--\u003e）\u003c/strong\u003e\u003c/p\u003e\n\u003cp class="text_align-justify" data-source="cke"\u003e\u003cstrong data-source="cke"\u003e \u003c/strong\u003e\u003c/p\u003e\n\u003cp data-source="cke"\u003e\u003cspan class="color-a4acb6" data-source="cke"\u003e\u003cspan class="font_size-16px" data-source="cke"\u003e©2024中央广播电视总台版权所有。未经许可，请勿转载使用。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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